Set the Stage Literally with a Booth Design That is All Dazzle
There are different ways to approach an exhibit design, obviously. A common way is to have screens display a message where visitors simply walk in and engage with someone at the booth and walk out. This is all fine and well for helping with that interaction, but there is another way. Some designers use the space completely as a stage show. This would mean every aspect of the booth is part of an ongoing creative window into a show.
Theater!
For example, the booth can be designed entirely as a library. It could feature an actor inside the booth acting out his creative walls and trying to find a solution to a problem. Now, this needs to be catered and specified to the brand message, but the overall idea is to use the booth as a stage show and not as a way to present a brand in a more traditional platform. A business representative or staff hire can be on the side answering questions or handing out pamphlets. There still needs to be a way to engage visitors, but the idea that the booth is a theatrical stage is an appealing one for those who are nervous about engaging with people and are more comfortable stepping into someone else’s skin.
Neon Columns, An Adventure Within
Sometimes, good old-fashioned visual design wins out. One idea is to have large columns scattered throughout the floor. It could be designed with a sort of Roman architectural appeal in which the columns are sectioned off in spaces throughout and around the booth. Designers have implemented color, neon, and flashing lights to signify a buzz and excitement in the space. This clearly needs to fit the overall tone of the brand, so keep that in mind.
This creates a stage show without there being an actual stage show. It creates exciting thrill by implementing dark and light to attract people into the booth. These ideas are huge and thought-provoking, but they could be what is necessary to appeal to the right audience. Work with a custom exhibit design firm to craft that next great message at the yearly trade show.
